Tag: marketing
-
5 Reasons Why Farmers Should Support Wendy’s
Image courtesy: iSpot.Tv More often than not, the only time we hear from fast-food restaurants is when they are making some groundbreaking announcement about their food safety procedures or their supply chain. In general, neither are a welcome message for consumers or producers alike. However Wendy’s, the pro-ginger burger chain, is different than Subway, Panera and…
-
Local or Organic Doesn’t Matter – Chipotle Isn’t Helping Your Diet
Disclaimer: I’m fully supportive of organic and natural producers. My in-laws produce and market natural beef and I have friends who raise organic/natural produce and/or livestock. To each their own – consumers have choices and so do producers. This post is focused on Chipotle’s desire to disparage farmers instead of market their food. Homemade burritos…
-
Chipotle: A World of Pure Imagination
About four years ago, I realized the extremely important role advocacy plays in agriculture and saw the limitless value of telling my story. I’m proud to share the stories about the small role I play in food production while working alongside my father, husband and in-laws. I do this because there are plenty of people…
-
Chipotle, Hypocrites No More, To Use Antibiotic Treated Beef (Maybe)
No lie, folks. Turns out, when beef cattle numbers are at a 60-year low the niche markets that Chipotle buys from suffer too. News hit Tuesday that Chipotle can’t find enough natural beef to meet the demand for their customer base and headlines screamed that the Denver-based chain would have to use beef that has been treated with antibiotics…
-
How Ronald Scratched Angus’ Back
‘You scratch my back and I’ll scratch yours’ is an adage used in many business settings today. The thought that entities could be mutually beneficial to one another has caught on quick in today’s society. Just take a look at McDonald’s and the Angus breed. Today I was in McDonald’s for a quick burger before heading…