
Maybe it’s the crushing heat we’re experiencing here in Kansas that has me so easily annoyed but upon reading the latest stupidity-driven marketing decision from Chipotle, I felt I needed to bring
the blog out of dormancy and share my two dollars (two cents won’t cut it this time).
![]() |
Evil-looking, no? Photo courtesy: Chance Hunley |
blood boil b) they like to see me get riled up c) they know very few people who despise Chipotle as much as I do and d) they are in agreement that the burrito giant is off its rocker when it comes to marketing and how it sources product.
If you need further reminding of why I despise this restaurant, you can add “hypocrisy runs rampant” to the long list of reasons I haven’t eaten there since 2007.
Do you know what those standards actually say? Let me tell you. Chipotle wanted a farmer, who had been raising pigs for 30 years, to cut a hole in the side of his barn so that the pigs inside could go outside in the snow and single digit temperatures. There are several reasons that pigs are raised indoors, which I’ve discussed before. They don’t have fur coats, they aren’t very hardy – they will get sick and die, or get eaten by a coyote. Raising pigs inside is safer and better for their wellbeing. Additionally, Chipotle has a “never-ever” policy on antibiotic use which gives a farmer two options, essentially. If a pig is sick the farmer can give the animal antibiotics and wait for the proper withdrawal time before sending the animal to slaughter, which ensures that no antibiotics enter the food supply (thousands upon thousands of responsible pig farmers do this to ensure safe pork products every day). In doing so and raising their animals humanely by providing health care, they are removing their animals from Chipotle’s supply chain. However, they can choose not to treat the animal and sell a sick pig (if it lives through the disease) to Chipotle for a supposed premium. You don’t need an advanced degree in animal science to realize that it’s whacko to deny health treatment to a sick animal. I wouldn’t do that to my dog or horses and I damn sure wouldn’t do it to an animal that I hope to be selling or would be using to feed my family.
![]() |
This pig, like so many others, is raised indoors to protect it from the elements and predators. |
The thing with antibiotics is that they are a necessary tool that farmers need to help their animals in fighting off nasty bacteria. There are many times throughout a pig’s life that they are more susceptible to disease such as when a few groups of pigs that have never been around each other start buddying up. Think of it as kindergarten for piglets – all those little piggies hanging out on the monkey bars, sharing each other’s boogers and coughing on their hooves. Another example is if the weather turns nasty or chilly and some pigs get the swine equivalent of a sinus infection. These
ailments call for treatment and it’s downright cruel to deny treatment to a sick animal.
So now that you have an idea of the bizarre thought process behind Chipotle’s animal welfare standards, let me get back to the hypocrite part.
Because there was a “shortage” of pork here in the U.S. (Lie. No shortage of responsibly raised pork or beef in the U.S.) good ole Chip jumped the pond and started sourcing pork from Karro Food, a U.K. based company. And guess what?
When asked why the restaurant tyrant decided to let Karro Food, a foreign company, use antibiotics on sick animals but refused to extend that same standard to American producers, this is what Chipotle replied with:
“Our decision to source pork from this new supplier does not mean that Chipotle’s animal welfare protocols are changing at this time. While we prefer to buy pork raised entirely without antibiotics, we are proud to be serving pork from Karro because the responsible way Karro uses antibiotics is consistent with their extremely high animal welfare standards.”
Chipotle also did a nice job of explaining how antibiotics are used responsibly by farmers, but apparently only on U.K. pork farms. Too bad they couldn’t just allow all farmers this necessary technology
instead of continually weaving a web of consumer misinformation. They stated:
“This does not mean that antibiotics are present in the meat. All animals treated with antibiotics (both in Europe and the U.S.) must undergo a withdrawal period before they are slaughtered, which means that meat from a pig treated with antibiotics will not contain antibiotic residue, just like meat from an animal that was never given antibiotics.”
This befuddles me. I have no idea why they would actually move to use reasonable science messages to defend antibiotics use in one country but not in another, when both are comparable in their animal welfare protocols. Hey Chipotle, here’s a #TruthBomb, pull your nose down out of the air long enough to take a look around fly-over country and you’ll find that American farmers use antibiotics responsibly too.
Never Will
Delish — Chipotle is Taking Serious Heat for its New Carnitas Supplier
Until next time,
Buzzard
**Point of clarification: This post is not me saying that organic or natural pork production is wrong, cruel or unnecessary. This post is about Chipotle’s BLATANT hypocrisy regarding their double standards for pork production between U.S. and U.K. producers. Agriculture needs all kinds of people and all kinds of production; there is room for everyone. I have mentioned in comments below that instead of convention aland organic getting up in arms against each other, we need to link arms and fight against these animal rights extremists and anti-technology advocates. If you have further comments regarding organic/natural and conventional, feel free to contact me (email is on About Me page). As always, civil discourse is appropriate and I appreciate your comments and feedback.
Comments
-
-
Anonymous
Hello S. Marie Carlson, If you like organic, you have every right to eat it. It is a great specialty niche in agriculture that people are getting rich off of because of consumer opinions. But don't wonder why people are going hungry though organic practices. Organic is not practical. And in addition, there are so many companies that claim "organic" and "natural". What is the definition of natural? Isn't everything natural? Isn't natural selection of animals, evolution, survival of the fittest and cross pollinating all natural occurrences? There is also no scientific evidence that organic foods create any sort of health advantage to the consumer. Also, I suggest you look up farming practices, such as crop rotation and cover crops and manure management strategies, which help to restore the soil and soil quality. Even if you plant organic soybeans and corn, they will strip the soil of nutrients. I think that this is an excellent read. Antibiotics are a necessity if agriculture is going to feed billions of people with very few resources. I feel more comfortable knowing that the pork I am eating lived a healthy life and was treated humanely. I don't want to eat a diseased pork chop, knowing that the pig probably suffered through weeks of illness. Your small sustainable family farm may work for you and can feed a few people, but not billions. Chipotle is a disgrace.
-
-
Anonymous
Please wake up to the truth. Watch Vegucated, Cowspiracy, A River of Waste, Forks Over Knives and Earthlings. Animal Agriculture will be the death of the planet. I am a KSU alum and am ashamed to have that in common with you. I moved away from the Midwest to broaden my view and guess what the world is waking up and going vegan. Get past your antiquated ideals and make the changes needed to sustain the growing population of humans. We cannot do that with animal products- that make us secondary consumers, we must go vegan and become primary consumers and cut out the "middle man" of animal products.
-
Jamie
If I were going to try to make money off of a documentary, I would only do research and create documentation that was as one sided to my controversial point as possible. I wouldn't stand to gain from giving a balanced perspective. But if I were creative enough, I could make my content so emotionally upsetting that people would just eat it right up (pardon the pun).
You should never point to these documentaries as facts that support your argument. Do your own research.
-
Daren Williams
A KSU alum who is ashamed you are a graduate of one of the finest ag schools in the country? That is just sad. Hopefully one day you will wake up, come back home, and realize what a foolish mistake you made rejecting your Midwest upbringing. Foolish people like you will be the death of this planet, not farmers and ranchers who care for the land every day.
-
Anonymous
Hmmm, I guess the UN doesn't know what it is talking about?
http://www.eater.com/2015/2/16/8048069/un-says-veganism-can-save-the-world-from-destruction
http://www.theguardian.com/environment/2010/jun/02/un-report-meat-free-diet
Plus here is a WHOLE page of cited facts regarding how detrimental animal agriculture is.
http://www.cowspiracy.com/facts/
I cannot expect you to want to see the truth though as your income is based on supporting animal ag. If you were not blinded by the profits you make off the animals blood, sweat and tears you would see the truth. All I can do is speak for the animals and the planet. I make ZERO money off of this, this is my activism- my contribution to end the suffering that animal ag brings to our little planet.
-
-
Wolfyhound
Excellent write-up. I agree across the board. I refuse to buy "antibiotic free" meats because I want my meat to be raised so if it needed antibiotics, it got them. I'm sick of the nonsense of "Natural alternative" treatments, because I've personally seen animals continue to go downhill and eventually die while being treated with "organic, natural homeopathic" remedies. The owners were more concerned with their hipster labeling than with the animal's welfare.
And vegan is not going to save the world. Period. End of discussion. Vegan is a cute choice. It won't feed the billion people on the planet. Plus, every pet I own eats meat. I've raised my own chickens and butchered my own goats and I can say that raising a chicken to butcher size like most "all natural" places claim to do, or like most backyard 'farmers' do means that one chicken cost you over $20 to produce. $20 chickens do not feed the hungry people.-
Anonymous
All meat sold in the US is "antibiotic free". Meat from animals that have been administered antibiotics must go through a withdrawal period that is based on the type of antibiotic, the route of administration, etc before it can be harvested as meat. So the meat you buy is ALL antibiotic free.
-Dan Linden
-
Comments are closed.
S. Marie Carlson
Actually, Chipotle does care about the well-fare of the animals, which is why it doesn't want antibotics. There are natural antibotic alternatives that can be used on pigs, and humans too. The overuse of antibiotics in our meat is what is causing the antibiotics to not work in people quite as well. My family raises heritage pork, outdoors, on pasture, no barns, and in single digit Wisconsin winters. Guess what, they are healthy, have fur and taste better than any antibiotic stuffed pig raised in a barn. We don't feed GMOs or soy and have had excellent results. The meat is healthier, and the flavor and texture is amazing. I guess we will just have to agree to disagree, American Farmers are not getting a slap in the face, maybe just a wake up call to those in the industry of raising commodity pork. The way this country is going with manure pits and chemicals seeping into the water table, and GMOs sneaking into our food supply isn't sustainable or good for us, or our animals. There are reasons why so much fertilizer and other 'gunk' has to be added to the fields in order for the 'franken-corn' and 'zombie-soy' to grow. There simply isn't any nutrition left in the soils that have been depleted by over farming of the same single crop or two crops every year. It is just simply ridiculous and something has to change, luckily there has been great success in sustainable farming practices and truly organic foods (not the farms that say they are organic but still use conventional practices, like feed lots, etc). People are healthier who choose to eat an organic, whole foods lifestyle. I think everyone just needs to wake up and see the impact industrial agriculture is having on the nation.