Do you love your beef?

Because I sure do…it’s wholesome, safe and nutritious and always hits the spot every time whether I’m celebrating my engagement with a KC strip or relaxing at La Fiesta with some tasty fajitas – beef hits the spot.

This year the Beef Board is sponsoring a new campaign, “I Heart Beef”.  The campaign is targeted at consumers in order to educate them on the heart healthy aspects of lean beef. It will also encourage consumers to purchase more beef, especially for that special someone on Valentines Day.  Aspects of the campaign include a recipe contest and electronic and online communications to reach consumers.  If successful, the Beef Board hopes to pursue similar avenues in March for St. Patrick’s Day and promotion of corned beef!

Tell your significant other or your best friend that if they really want to spoil you on Valentine’s Day, they should buy you a steak!

Until next time,