“Wow!!! Looks like someone in marketing committed an expensive $100,000 mistake. You not only blew 100 grand, but lost more than that in sales. Me alone, 2 bottles per week @ $7.00 per bottle = $728.00 in one year( for just me) If this was my company, I’d have heads rolling, make an apology, and hope my sales isn’t ruined forever!”
Others chose to cite how well wine and steak go together or offered suggestions of other organizations that could use a $100,000 donation. The bottom line is; if you want to help animal shelters, donate directly to the shelter. Also, don’t tick off your main customer base – hard working Americans who produce the nation’s food supply.
Until next time,